When you talk about trust at Crossland, one name that comes up fast is Jeff Machado. After 22 years with the company, Jeff has built more than projects, he’s built a reputation for dependability, honesty, and straight talk. From starting as a laborer to leading some of Crossland’s most complex builds, including Tulsa’s iconic Gathering Place, Jeff’s steady leadership and clear communication have earned the trust of crews, clients, and company leaders.
Jeff says trust isn’t something you’re given, it’s something you prove every day through consistency, transparency, and accountability. Whether he’s walking a jobsite, coaching a young superintendent, or tackling a new challenge with his team, Jeff leads with the belief that trust is the foundation for every great project, and every great relationship.
What does trust mean to you personally?
To me, trust means being accountable, consistent, and reliable. You earn it by doing what you say you’ll do, every time.
What project has meant the most to you?
The Gathering Place, hands down. It changed my career and gave me lifelong friendships. We built something incredible there and had fun doing it.
Who has influenced you most at Crossland?
Ivan Crossland. He’s always had my back, given me freedom to lead my way, and believed in me even when I didn’t believe in myself. That kind of trust and encouragement changes a person.
Can you share a time when trust made a difference on the job?
When I was given responsibility for The Gathering Place, I knew it was a huge moment, for both me and for Crossland. It was complex, high-profile, and full of challenges. But Crossland trusted me to manage it as I saw necessary, and that trust gave me confidence to lead the way.
How do you build trust with your crew and clients?
Through consistency, transparency, and fairness. I’m direct. People always know where they stand with me. I believe tough conversations are better when they’re handled right away. I also give people room to work within their strengths and take responsibility for something that goes not as planned, but also take credit for when things go well.
What’s something Crossland has done that’s earned your trust?
Crossland has always supported me and my family. They’ve shown real care, not just for my success at work, but for our happiness outside of it. That means a lot.
What advice would you give someone new about earning trust?
Be consistent. Take responsibility: good or bad. Follow through, and don’t make excuses. People remember the ones they can depend on.
What keeps you passionate about the work after 22 years?
I like responsibility and independence. I like working with people who have a strong work ethic and being part of something that challenges me. Every day is different, and I love seeing an impressive project come to life.
What do you enjoy doing outside of work?
Spending time with my family, watching football, tinkering with side projects, doing yard work, and sitting on the back porch with my wife on weekend mornings. That’s my reset button.
