This year marked the launch of something special at Crossland Construction, our inaugural Crossland Country Limits benefit concert. Held at The Gin, the event combined live music, community spirit, and a powerful mission: giving back to the first responders who protect and serve North Texas every day.

A Night of Music with a Purpose

Crossland Country Limits wasn’t just a concert; it was a community coming together for a special cause. Featuring the Red Iron Ramblers, 90 Proof, and headlining artist Braxton Keith, the event united music lovers, neighbors, and industry partners in support of something that matters deeply: first responder mental health.

As one of the largest public safety contractors in North Texas, we know the sacrifices first responders make. That’s why we chose to support them in our inaugural year.

Supporting 3FTL: A Lifeline for First Responders

All proceeds from this year’s event benefited 3FTL (3 For the Love), a nonprofit dedicated to providing critical mental health and crisis support to first responders across Texas.

3FTL’s mission is deeply personal. Founded by Jennifer Halley after surviving tragedy and witnessing the devastating toll of suicide within the first responder community, the organization has walked alongside more than 1,500 first responders and their families. From crisis stabilization and counseling to long-term treatment and peer support, 3FTL works quietly but tirelessly to save the lives of those who save us.

During the event, Crossland proudly presented a $75,000 donation to 3FTL, funds that will directly provide mental health resources, counseling, and crisis intervention to first responders in need.

Behind the Scenes: Why This Event Matters

In the words of our event organizer, Eric Bunner, Director of Preconstruction Services at Crossland:

This event was more than a concert, it was a statement of who we are. Together, we made a real difference for the men and women who put their lives on the line every day. This event proved the power of a community united for a cause.”

For 3FTL founder Jennifer Halley, the impact was equally profound:

“Your generosity didn’t just fund programs; it became part of a lifeline for first responders. You’ve helped us keep going, given families hope, and most importantly, ensured that those who serve our communities have the support they need.”

Community Partners Who Made It Possible

Crossland Country Limits wouldn’t have been possible without the incredible sponsors, vendors, and partners who stepped up to make the night unforgettable:

• Platinum Sponsors: Tippen Steel Services, Redden Concrete, GG&S Construction, RPM Construction
• Gold Sponsors: Superscapes Landscape and Irrigation, Southwest Construction Services, Prime Construction Services, Tactical Demolition, MX Construction Services, Inc.
• Dance Floor Sponsor: PDL Floor Designs
• Valet Partner: Lone Star Valet
• Vendors & Merch: McKinney Hat Co. and Out Yonder

From custom cowboy hats to commemorative tees, the event buzzed with Texas pride and community energy.

Building a Legacy of Giving Back

Crossland Country Limits is just the beginning. Each year, we’ll select a cause close to our hearts and bring people together through music to “Play It Forward.”

We believe that building strong communities goes beyond job sites at Crossland. Whether we’re constructing schools, hospitals, or industrial facilities, our commitment is always to improve lives and our communities. Events like this benefit concert are one more way we live out that mission, by giving back to the people and communities who give us so much.

Looking Ahead

The first Crossland Country Limits set the tone for what will become a signature annual tradition. Together, we proved that when music meets mission, lives are changed.

We’re already looking forward to next year’s event and to seeing even more of our community come together for another incredible cause.

Until then, we say thank you. To our first responders, to 3FTL, to our sponsors, and to every person who bought a ticket: you made this night unforgettable.

To Learn More Visit: https://www.crosslandcountrylimits.com/